nofingershaha on 16 December 2009
From what I've seen profit is not enough for some publishers. A successful new IP or existing franchise must bring in enough revenue to warrant a sequel. The purpose of any IP is to create a franchise which one may exploit and fall back for years to come.
That is perhaps the reason why EA went with the new IP strategy for awhile now since most of their past franchises are practically irrelevant now.
