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mrstickball said:

Right now, your probably looking at, to make a profitable return:

XBLA/PSN/WiiWare game:

100,000 Units Sold

Small Budget Retail Title:

200,000 (Wii), 300,000 (X360), 350,000 (PS3)

Middle Budget Retail Title:

350,000 (Wii), 475,000 (X360), 550,000 (PS3)

High Budget Retail Title:

500,000 (Wii), 800,000 (X360), 950,000 (PS3)

 

Add 10% Total LTD sales for each multi-platform system. Subtract 10% if good DLC is available. I tend to think that a game like Call of Duty 4 made a profit on the 360 version alone, multiplied many times, and the same for the PS3 version. Likewise, Mario & Sonic at the Olympics probably made Sega just as much.

 

And those are just really rough estimates. The biggest thing is finding what a game cost to make (such as Gears of War's $10m USD), and then understanding the developer makes about 60% of the retail cost of the game.

So would about 300,000 copies of a Dragonball Z or Naruto game be considered "successful"? I'm doing a paper on anime-based games and that's where it seems a lot of the sales marks seem to be. It's either around .1, .3 or rarely .5 million copies for these games, and I'm wondering how that stacks up on the "success" scale....

//EDIT//: By the way, I'm looking only at North American numbers for this.

Thanks.