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numonex said:
Lower price = more system sales. Who cares what price Sony wants the PS3 to be sold for? The retailers can sell the systems at whatever price they see fit.
Under pricing the PS3 by what 10 measly dollars? Sheeh. Selling it for US $290 instead of US $300. Sony must be a Xmas grinch.

Never knew we used dollars in the EU and that 100 euros equalled ten dollars ...