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Procrastinato said:

No one ever seems to notice that game sales almost universally align with other titles in their genre, on the same platform.

For action/adventure, U2 is doing very well. Its not a shooter, per se, despite having strong shooter elements. It's not going to put up Call of Duty numbers. Expecting it to do so is unrealistic. Compared to similar quality titles along similar genre lines, like Tomb Raider, Assassin's Creed, or Prince of Persia (none of which have the sales disadvantage of being exclusive, to boot), its doing quite well.

Look at games like Bioshock -- fantastic, super high-quality GotY title, with a strong shooter element. Yet, its overall LTD sales are around 3 million, and many of those are sales in the $30 retail range, and its cross-platform (even if the PS3 version only sold about 0.5M). Its not a "pop shooter" -- meaning its not some super well-known franchise, and it doesn't have "military simulation" stamped all over it. Thus, it never had a chance to hit the high marks of CoD, Halo, and their ilk.

I have no idea why Pachter would expect any game to shatter it's genre's traditional high sales numbers -- and expecting an exclusive to do so, without serious franchise history, is doubly strange.

Great post.