Maelstrom calls Yahtzee out... kind of... sort of... in a subdued way.

[Alterego-X]

Vertigo-X said:

Alterego-X said:

 

You are just using disruption as a buzzword. 

Disruptive innovation doesn't just mean "Big Damn Innovation", and sustaining inovation doesn't just mean "meh! innovation".

 It is a complex business theory, defined by Prof. Clayton Christensen, and as he said, its very simplest definition is "crummy products for crummy customers". 

This is what it means. Period. 

 

 

Maelstrom was  the one using it as a buzzword, I'm trying to get my facts straight.

 

Does Diruptive Innovation need to use weaker techniques in some areas only to make up for it in others? The way Maelstrom keeps using it seems too be a very weak interpretation to me.

http://www.youtube.com/watch?v=DaKgMcFP4Mo 

 

Here is a good video. 

As you can see, every company is naturally trying to "go upstream", aka make bigger, better, more advanced products. 

Disruption happens exactly because another company is strating downmarket, and releases a product that is much simpler, easier, cheaper than its competitors, so it conquers the most profitable area of the market, and it gets better resources for competition.

 If it is not simpler, it is not downmarket, and if it is not downmarket, it is not in position to disrupt anything.