Alby_da_Wolf on 13 December 2009
Last time I checked iSuppli was using retail prices for the components I could find also at shops, in the HDD case they were even exceeding it by a very high sum, so they not only include in the cost shipping and retailer margin, but their estimate is a worse case one, as packaging and shipping a PS3 costs a lot less than doing it separately for its components, the difference should cover assembling cost too and exceed it whenever Sony manages to get supplies at better than usual conditions. And the best thing for Sony is that they most probably buy in Dollars whatever component isn't produced in Japan and they then sell in Euros in their strongest market at a price exceeding the US one by a not insignificant amount.
