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Khuutra said:
jarrod said:

Same way as here I think?  Sometimes I think articles confuse "retailer orders" with "preorders" in japan though.

Well, yes, but don't retailers base their own order numbers on consumer preorders? I know that's how they do it here!

Sorta but not really.  Not that many retailers in US actually take pre-orders.  Gamestop obviously but I've never placed a preorder at Walmart or Target or BB which have huge # of sales.  In general, they guess how much they'll sell.  The name of the game is low inventory though so chances are they choose a number which they can sell out within a week or 3. 

And really, lets be honest, anyone who will rush out to buy a game on the 1st release day will still buy it 5 days later if it was sold out (christmas gifting nonwithstanding).