Why doesn't nintendo do hype anymore?

[Demotruk]

Mr Khan said:

Mr. sickVisionz said:
One thing to remember is that when they were doing what you guys wanted, they were crashing and burning a miserable death for two gens straight and had to rely on handhelds and anime tie-ins to stay alive.

Many easily forget that the GameCube was almost as profitable as the PS2. Nintendo was down, certainly, but there were not out.

 

They could easily have embraced the niche that they carved for themselves with GameCube, and continued to prosper.

From a post TheSource made using http://www.nintendo.co.jp/ir/en/library/historical_data/index.html:

 

NES software shipments ~500 million (61.91 million NESs shipped in total)

SNES software shipments ~379 million (49.1 million SNESs shipped in total)

N64 software shipments ~225 million (32.93 million N64s shipped in total)

GC software shipments ~208 million (21.72 million GCs shipped by this point)

 

There is no niche success for Nintendo as a hardware manufacturer. That would just be waiting to die. Over time more and more of what Nintendo did would be replaced by equivalents on the other consoles, and they would be ever more niche. There is a reason all consoles strive for the mass market, it's the only way to be healthy.

 

If you're not growing, you're dying.