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Next E3 will have a lot of hype going for it with a number of big reveals such as Zelda Wii, Retro Studios new title, Wii Vitality and Miyamoto's new DS titles and perhaps Super Paper Mario 2. I also expect Nintendo to at the very least mention the next generation of handhelds in some way, even if it's a Iwata saying that the next handheld from Nintendo can't be just a DS2 or that Nintendo are always innovating.

In terms of how they've been doing it recently, I think even Nintendo don't know how to hype these games properly in respect to their new audience so they've mostly failed. Galaxy and Smash Bros were well hyped but not a lot else.