theprof00 on 12 December 2009
| Demotruk said: Hype only works on the core, and can end up causing customers who buy into it to be disappointed. Nintendo is trying the reverse strategy, making games that don't need hype but sell because people are highly satisfied with them and pass their enthusiasm (from actually playing the game) on to others. That way customers don't get burned, which is important for loyalty. |
this, except change the word core to "involved gamers"
