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JerCotter7 said:
What about the fact that > half are sold in Europe each week where we pay €300/$438?

Also I don't mean BF week.

Since the Yen is trading high compared to everything it's simply less bad than their American sales.  Not good, just less bad. 

Trust me, exchange rates have nothing to do with you and your purcahses.  The cost of living/wages, taxes, and the fact that every Euro game needs to be in 5 languages on top of many other factors make it much more expensive to put the product in your hands.

!!! Ignore the next part if you live in one of the poorer European countries.

If you want to trade your free health care for cheaper video games, just move to the US.  We'll be happy to let you starve/bleed/dehydrate/freeze to death while you get a substandard education just so your video games can be a little bit cheaper at relative exchange rates.  Just keep in mind, though, that a job that on average would pay 10 euros is going to net you maybe, just maybe, ten dollars.  Seriously, if you're from the better half of the EU (economically) I'll trade you places any day of the week.

 

On topic: Good for Sony.  They really need it if they want to survive.  I don't think they could have afforded to lose on the system for another year, but 2010 looks like it will actually be profitable for them.



You do not have the right to never be offended.