Darth Tigris on 11 December 2009
The sales are good and they definitely should be proud of that.
The only question I have is how much they are losing on each console sold right now. That is the big downside to price cuts and increases in sales. For each additional console you sell, you also subtract a loss due to the production cost/retail price ratio. We won't know for a several months how this affected Sony's quarterly earnings (especially now with so many divisions jammed together), but last year it DEFINITELY affect Microsoft, as the sales were way up but the revenue wasn't due to the losses incurred from the price cuts.
