nightsurge said:
The author of the article and the chart made some misleading things. First off the article claimed the PS3 basically broke even for a while, even though as of the end of 08 iSuppli still had the PS3 losing ~$50 per console sold. I think the author of the article made a few errors by just trying to remember what he/she thought happened rather than looking it up, so the chart he/she made is inaccurate. Also, the gaps in time are spaced evenly, but represent a 14 month gap and a 23 month gap, respectively. That and there were intermediate drops, not straight from $600 to $400, so all those combined make the graph lines look very misleading. The new iSuppli numbers are good, though, and as far as I know, they are the lowest the PS3 has lost per console sold so far. After "sold to retailer" price is factored in, it's still about ~$50 lost per console sold, but before it was always $75-100. After another year they should break even and be profitable on hardware unless they cut the price again. |
Sony have said themselves they will likely reach the break-even point in March. Also read previous posts pertaining to the amount of money retailers make from console sales...$10 is a big difference when considering the amount of volume the PS3 ships.
Also as someone mentioned previously, I'm sure Sony gets most of the parts for much better prices than iSupply can gauge.
