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Vetteman94 on 10 December 2009
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jarrod said:
Vetteman94 said:
jarrod said:
psrock said:
I think people have learned their lessons though.

Only thing, MS is not going to let their lead vanish so easily, I expect a big price war next year, but the scariest thing for the 360 is very simple :

$199 PS3

That would also be the scariest thing to SCE's bottom line.  With all the "profitability in 2010" talk we're hearing, I doubt we'll see another $100 loss leading drop next year... maybe $50, and that's even a big maybe.  Expect more value-added moves next fall instead (HDD upgrades, software bundles, Swand bundle, etc).  I think we'll see the same for Nintendo (NSMBundle?), and maybe even Microsoft (ie: Arcade phased out, $199 Elite).

One thing alot of people seem to be confusing is, when they say profitability 2010,  they mean the entire PS division,  which includes PS2, PSP and software sales for all 3 consoles.    And they will easily reach that.  

PS2's fallen off and PSP's a dubious success at best (decent(ish) hardware sales, software sales suck, GO's an utter flop).  They've never been able to pull up PS3 before, they're not going to much difference in the future. If we get a $199 PS3 next year, that generational deficit's easily going to pass $6B.

How do you know that for sure?   Last numbers I remember for the PS3 was they were only losing 10% of the price.   Which would be only about $30.  Could they make it even cheaper to make,  absoluely.  I imagine they are working on that as we speak.   Plus with alot of major software coming up for the PS3, they should have to problems getting moving into the black for the year of 2010. 

As for your other comments,  PSP is more than a dubious success, despite the software sales problem they have due to piracy.   PSP Go hasnt even been out long enough to call it a flop,  they could drop the price and sales could skyrocket.  And sure the PS2 is dropping in sales but everything it sells is basically pure profit for Sony.