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kowenicki said:
ads are region sensitive arent they? or maybe not?

I noticed a lot of Sony ads and Vodafone ads recently, they must be paying quite well

Online advertising rarely works like that.

Sites have flat fees for all advertisers. Big clients that book a lot of volume like Sony and Vodafone usually get a discount.

Then the remaining inventory which doesn't get sold gets filled by those "Whiten my teeth. Make my abs hard" ads...which pay nothing.