It wasn't a hit in the general sense.
It might have lost money, but not a significant enough to discourage Sega/Platinum Games from trying agin (for example, costs me $20 to buy a bike, sell it, and only get $17 back; not a total loss).
Then again, it might've made some cash. Sega did say that because of Madworld's sales they could invest in something else.
Although it is at a low price point, it isn't done selling either. It sold 10k this past week. Sega titles seem to have extended sales patterns, so don't count the game out at 350k. Just look at Ghost Squad, Valkyria Chronicles, or House of the Dead (Wii).
Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. " thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."
