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It's got a competent marketing campaign with the Wii version being the dominant one being advertised. This will sell well to "dads" in particular. Any of the Cabela's games on Wii could have been this huge, but this is the first time Activision has put the marketing campaign behind it to support it.

Wii games are no different from PS360 games. They need a marketing campaign to succeed just like any other title. Kudos to Activision for providing it.