Yeah sony were losing money if we had considered the previous year's Q1-Q4 periods. The console couldn't compete with it's price-tag and this really had hurt the it's h/w division of gaming. Now the profit making is slowly surging to the desirable limit with their current console and S/w line-up. Most of the credits go the newly re-designed PS3 slim with a competitive price. This would be one console this gen that really would be rising to make so much profits after suffering huge setback thru poor sales in the initial stages. The consoles sales from now on will never go below 200-220K.