EA: Wii is "confounding," but EA is happy with its success on platform

[SaviorX]

noname2200 said:

 

He then defended EA's own Wii failures, noting that publishers (EA included) are still figuring the system out. "I think it's also fair to say that people are still grappling with it. I think Dead Space Extraction was one of the best pieces of software built on the platform and it did not perform well. It's a strong IP but for some reason it did not resonate in a way that brought consumers to the store to buy it. And Madden hasn't performed to my expectations so far this year, even though it's a fabulous piece of software. EA Sports Active and our Hasbro stuff have done really, really well. So you start to create a certain perception in your mind of the type of consumer that works on the Wii, that's a little different, doesn't have the core gamer in mind, etc. But there are an awful lot of core gamers that have this platform and there are oftentimes some surprising breakthroughs that feel pretty core."

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I just want to highlight this especially because the Hasbro Line of Games have been excellently  marketed. Their commercials are about 9 seconds longer than average gaming ones (I think), but they advertise way more than one game in a single commercial. They splice it with their board game line andis just handled greatly.

 

Look up the EA published Hasbro games and look at their conistent sales. More publishers need to advertise a CATALOG of games instead of one at a time.