I know this is going to be controversial, but I wonder if Dead Rising Chop Till You Drop would have gotten better reviews had Capcom courted the reviewers. I mean something along the lines of what was done with Halo 3 and Modern Warfare 2 (fly them out, pay for their hotels, let them play the game only in the facility in controlled conditions, although the latter wouldn't be to ensure the best online). Graphics and zombie count be damned, they would be treated like kings, and reward Capcom accordingly.
Actually, a lot of the Wii reviews seem to reduced because the reviewers weren't coddled and kissed up to. Take some of the contested reviews of The Conduit and MWR.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs