Worldwide Hardware Numbers UP for week of Black Friday

[NJ5]

JaggedSac said:

Zucas said:
Yes I'd also like to say kudos to Sony. This is truly a huge success of marketing and advertising that has been absolutely superb. I mean this is one that I'd write down in the books because it is textbook execution. Other companies might want to take notes.

I agree.  They really kicked it up a notch.  The financial reports should be interesting.

What led to this success was Sony's willingness to inject unprecedented amounts of cash into SCE, while not doing any layoffs in the division.

It's a great result, but one that came at big monetary expense.