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I'd also like to point out that PS3 may finally be seeing a break in America due to some "value changes" between it and 360. When it was PS2 versus GC the PS2 was clearly seen as more value at $300 than GC at $200. Thus the price differential was no matter.

It's arguable this is happening in America. I had thought before that a $200 360 was going to give PS3 some issues in America where brand wasn't as strong but value may have shifted. A $200 360 may not look as appealing as a $300 PS3 and the gap is potential becoming no matter. Now a $300 360 versus $300 PS3 may be a different story as brand may trump for 360 there and keep its sales heightened, but it might appear that the "price" advantage 360 had last holiday season may not mean as much.

I'm not going to claim this as truth or by any means what I think exactly what is going on, but this could be something that is happening and maybe a reason why PS3 was able to get some bigger increases on a mainstream "holiday" than the cheaper system.