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Deviation59 said:
TheThunder said:
Shipped numbers.

My understanding was that these numbers, from the quarterly reports given to investors, are supposed to be actual retail sales. As a publicly traded company, they have to reveal what they've actually brought in, not what they've sent out.

They are sales to retail. Sales to consumers is another thing and that's why MC, NPD, Gfk and VGC are there for.