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I dont believe that "casuals" are buying the wii like Nintendo says. I think their true Nintendo fans. Either Nintendo fans from yesteryear that grew up and got kids on their own, current ds owners, or long time nintendo users. True casuals dont wait out side of stores early in the morning and pop down $250 for a game console. That is ALOT of money. Their not truly expanding the audience, these people have always been there. the same people. Most likely, they are adults that used to play it as kids and wanted their own kids to play with Mario.