| CrazyHorse said: Most Rlu-ray titles are only a few pounds more expensive than their DVD counterpart on release in the UK (at online retailers anyway). High street stores really need to start dropping the price a little to encourage adoption, for some reason they still think people will pay £20 for the Blu-ray version of a film that has dropped to £5 on DVD. Interestingly, there are now adverts on tv pushing the use of Blu-ray helping to raise consumer awareness (most likely aired to coinside with the huge sales of HD tv's over this holiday period). |
Bingo Crazyhorse
The price difference online for a new release is normally 60 percent more expensive for Blu Ray
In the shops this becomes nearly 90 percent minimum and in many cases over 100 percent.
The only people who shop online are the tech savvy. The rest of the population browse in stores.
Its these browsers that Blu Ray needs to convert to turn the tide. Its these same people who at the moment take one superficial glance at the price difference and pick up the DVD every time.
