Gamerace on 03 December 2009
Another problem I'm not seeing mentioned here is the Wii audience by and large doesn't follow what's happening in the industry. They don't know about a game until they see it on store shelves or see an ad for it. And I mean a TV ad or newspaper ad.
Compounding that is the fact that Wii's audience is very divergent. Seniors, women, kids and 'gamers'. So although the overall Wii marketshare is large, the number of Wii gamers for any type of game (other that Nintendo style games for everyone) is small.
End result companies need to spend a lot more on marketing for a lot lower sales. It's much easier, and cheaper to sell to HD gamers. Sega & Activision both invested in TV ads for Wii games with fairly poor results to show for it.
