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People like to mock Ubisoft, but they're one of the few third party devs trying making a real effort on the Wii. Granted, they've released a lot of Imagine games and other crap, but they've also seen great success with the Rayman series, they're doing their best to make Red Steel 2 the success the first one should've been, and they had the balls to publish No More Heroes.

Aside from Sega and Capcom, I can't think of any major third party publisher that has done more for the Wii than Ubisoft.