Cypher1980 on 02 December 2009
TO achieve your 40 percent it really will have to be the year of the Blu Ray
Maybe we are all backward in the UK but my local stores are still pitching Blu Ray as a niche product and most consumers still dont know what it is.
Also not helping is that most DVD players are upscalers now, even the cheapies.
Trying to convince people to upgrade to a new standard which offers them marginal advantages at over twice the cost of the current standard in DVD is going to be tough. At least in the UK.
The common man just doesnt care or know enough to upgrade.
Stop producing the DVD's or have timed exclusives will definitely move the market quicker.
