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jlauro said:
It's clear the blu ray is not going to take over anytime soon. I predict some new format not yet out will take over probably around 2012 prior to blu ray gaining 50% market share.

Its not that clear,  there has been some talk about starting to phase out DVD production for movies.  Also there really isnt any new format that will be commercially ready by 2012.  Blu-ray will probably have close to 50% marketshare by the end of 2011.