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Apparently the 440,000 also includes Canada;

http://www.techflash.com/seattle/2009/12/microsoft_sony_playing_games_with_holiday_console_numbers.html

The blogger seems quite outraged, but seeing as Black Friday is mainly a US affair with token Canadian participation I think US only sales should be easily over 400,000.

As the blogger says;

"Sony representative said the company doesn't plan to issue a clarification. Instead, it plans to clarify the issue for reporters who ask about it."

maybe someone from this site should ask SCEA for a clarification, and maybe ask for US only numbers too?