jarrod said:
Yep. SiRAS tracks by serial number for the life of a platform in retail. They could actually tell you how many times a specific console's been resold even. Shame NOA doesn't ever release these internal figures (they'd be way more accurate than NPD even) but then there'd probably conflicts of interest raised and |
I highly doubt Nintendo has access to anybody's data but it's own, as a separate company SIRAS must be somewhat at arms length from Nintendo otherwise competitors such as SCEA would be put off from joining. There must be some kind of confidentiality agreement between manufacturers, retailers, and SIRAS to prevent such sensitive information being passed to third parties including Nintendo.
Also, SIRAS doesn't cover every single retailer in the US (they're missing Amazon for example), but they do cover an awful lot;
Best Buy
EB / Gamestop
Fred Meyer
Fry's Electronics
Game Crazy
K-Mart Zellers
Meijer
Nintendo
Nintendo World
Sam's Club
Sears
Shopko
Target
Toys 'R' Us
Toysrus.com
Walmart
Walmart.com