"But I think the Wii is the first time we've seen it do extremely well."
Again, you're not doing the research. Those have sold well since the NES days. The Seal Of Quality was merely marketing and actually allowed some shovelware to get through, just with the promise they weren't as bad as those in the Atari days.
I remember walking through game store shelves since the early 90s to just the other day, and shovelware was always prominent. It's just developers are denying the Wii the bigger games to offset them. So again, it's the lack of the bigger games. The shovelware is just an excuse.
A flashy-first game is awesome when it comes out. A great-first game is awesome forever.
Plus, just for the hell of it: Kelly Brook at the 2008 BAFTAs








