donsterydo2 said:
But they are selling PS3 still under the cost of production and they stated that they will make PS3 profitable in fiscal year 2011. Another price cut in 2010 would mean no profits for PS3 industry. |
i have actually never understood why this is such a big deal in this generation, consoles have always been sold under cost of production, its not the hardware that makes a profit its the software sales. one year is a long time, and there is always room to reduce cost for established hardware. if the slim keeps selling well, i have no doubt sony will be in a position to consider reacting to the natal with a price-cut.
of course, they had a lot of investment in the slim this year, they ain't buildt for free, and the software sales accumulated with the sold slim models did not affect the last quarter much, but Numbers should look better from now on.
i would rather like to know how much money natal development requires.
“It appeared that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grams a week. And only yesterday, he reflected, it had been announced that the ration was to be reduced to twenty grams a week. Was it possible that they could swallow that, after only twenty-four hours? Yes, they swallowed it.”
- George Orwell, ‘1984’