Hus said:
- you have no idea how much they will earn at the end of it all. - you have no idea how much BR is worth to them, you can say it lost 4/5b but Br alone might make that up. - wii is selling but wii selling is not hurting PS3 sales, and PS3 increased sales have little affect on wii. They can co exist, 360 PS3 cant. - 1st 2nd 3rd mean less if you sale +100m earn a few billion and open up new ways to make money (PSN, movie/music)
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Sales on Blu-Ray and movies sector is totally separate to the PS3 hardware itself. Sony will be lucky to recoup the 4 or 5 billion dollars incurred on PS3 hardware. Free PSN, development of the Dell processor, inclusion of the Blu-Ray in the PS3 have all driven up the unit cost price of the PS3 this generation. The costs per unit has fallen 70% since the PS3 was first launched three years ago due to economies of scale, price reductions and revisions. But it will be still hard push to recoup the initial losses incurred on the PS3 hardware.
Microsoft have much deeper pockets than Sony. Microsoft have lost a lot less money than Sony this generation and have expanded their market share. XBox Live revenue stream has offset the $1 billion dollars paid out to cover the RROD and three year warranties.
Microsoft has helped financed third party games which have been released later on the PS3. Competition is good for the video game industry. XBox 360 and PS3 can co-exist. PC game support has taken a huge dive this generation due to the growth of the XBox brand and developers see consoles as being a more profitable option than PC. If it was not for Microsoft entering the video game industry last generation: the technology in consoles would not be where they are today.
PS3 has no chance of reaching 100 million console units sold by end of generation. 70 to 80 million would be stretching it. This generation has been a lot more competitive than the previous two generations. More even distribution of market share. No longer a PS1 or PS2 monopoly. All thanks to the success of both the Wii and to a much lesser extent the XBox 360.







