Japan goes nuts over DS TV tuner

[APolitical]

FishyJoe said:

I don't understand the Japanese at all. If there was ever the definition of cheap plastic gimmick, this thing would be in it. Sigh, the Japanese.

http://gizmodo.com/gadgets/retro_nintendo/included-gamewatch-game-makes-nintendo-ds-tv-tuners-even-cooler-325293.php

How does "TV Tuner device allowing you to watch TV on your DS" = "cheap plastic gimmick"