Do you people see the sale shifts?

[Euphoria14]

Avinash_Tyagi said:

Euphoria14 said:

Avinash_Tyagi said:

rocketpig said:

FonzGemini said:
Next year the PS3 development cost wil drop so if MS has a price drop guess who will put their fire out before it even starts?.... That would be Sony. They will also follow up with their own price drop.

The problem is that MS is making money while Sony is losing it. Who do you think has more flexibility to drop the price under that situation?

FYI, any drops in manufacturing costs made by Sony can be matched by Microsoft. Sony doesn't hold the patent on reducing die size and shrinking processes. They may be able to slice a few more dollars off cost because of the BD drive (versus the already saturated production costs of DVD) but that won't make enough of a difference to matter.

Yeah I don't think people realize that Sony is in very deep financial problems, they don't even expect to be profitable as a company until 2013, and that's only if 3D tvs become a hit and PS3 becomes profitable, so Sony price cutting to match the 360 would be a bad idea for them

Can you link me that please? I am genuinely interested in reading why.

http://www.washingtonpost.com/wp-dyn/content/article/2009/11/19/AR2009111900356.html?wpisrc=newsletter&wpisrc=newsletter&wpisrc=newsletter

 

TOKYO (Reuters) - Sony Corp <6758.T> pushed back an elusive profit margin target to March 2013, after narrowly failing to meet the goal last year, but it aims to make its video game and TV operations profitable next year. 

Thank you.