Sony pulled a "Paradigm Shift" on Microsoft, I guess they hoped to affect the Wii as well, but as it turns out it was the 360 that had the closest relationship with the PlayStation business at this point.
Back when Nintendo did it, the 360 also came off slightly unaffected. The market is once again flipped, and Microsoft seems to be the new party under the wave. You can expect Sony to pull ahead of MS if not this year then next.







