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Mr Khan said:

North America? 360. If the 360 can't win in it's strongest region, it can't win anywhere

strongest region doesnt mean it has to win.. n to be honest they started the month very well but this time they didn't give too much importance to BF and none of the bundle was jaw dropping.. n Sony really putting up lot of effort n i think trying everything in their capacity to make a reasonable showing in American market.. So i m sure their effort is not going in vain.. no more crying baby commercial, or some other arrogant over the head commercial..