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NJ5 said:
Yeah it's very difficult to run a business like that.

On a personal equivalent, it's similar to living paycheck to paycheck with no savings whatsoever and having to refinance your debt every few years.

Yet a decent number of companies do that don't they?

Ah well... I wonder if this will eventually lead to Sony saying "screw it" swallowing their pride and conceding the NA TV market to Samsung, raise their prices for a few years and try and make a comeback later.