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MontanaHatchet on 26 November 2009
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patjuan32 said:
MontanaHatchet said:
It's Ubisoft.

A lot of people will say Activision become they've grown a lot as a company, but so has Ubisoft. And unlike Activision, Ubisoft actually understands the market. While little ol' Activision repeats the same mistakes that led to EA's declines (but making EA look tame by comparison), Ubisoft continues to focus their efforts on the Wii and DS, producing casual games that give them pure profit. And with surefire hits like Tom Clancy and Assassin's Creed on the HD consoles, they incur few losses on games.

I may not always like Ubisoft, but they get it, and they're the big winner this gen.

No, It's not Ubisoft. There casual efforts on DS and especially the Wii have fallen off considerably. The President of Ubisoft even stated this and also said that they needed to start advertisng their casual games. The Imagine Franchise had some hits early on but then the sales seemed to trail off. Ubisoft started to milk their Imagine series and just like the Music genre  but lacked the quality control. As a result consumers have turned away in large numbers.

 

The winner this gen is Activision. They've supported all consoles and a portable with their core and casual efforts. Not many third parties can claim that title. Just look at their games on the Xbox 360, PS3, the Wii and the DS and no other third party comes close.

Unfortunately for Activision, Ubisoft doesn't rely on only 1 or 2 series. Even when the Imagine series sees a decline, they have other titles to make up for it. The Rabbids games are still a sure hit, Tom Clancy shows great legs on consoles, and then they've got games like My Fitness Coach, Shaun White, and Puzzler Collection. These games likely have very low budgets but make a lot of money. And also, Imagine games are slow burners anyways. They won't all sell as well and/or as quickly as Imagine: Babies. But the main difference is that Activision milked and killed one of the biggest series of the generation (Guitar Hero) until it was smaller than its direct competitor, even when it used to outsell its direct competitor somewhere around 3:1. Activision supporting all the consoles with their games doesn't make them a winner. In many cases, it just means they want as much money as possible.