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In Japan it´s Level 5. For being very smart and supporting the winning platform (DS) with qualitygames that cater to the platforms audience more "casual taste" while at the same time staying true to the companys standards.

Level 5 is the company that has created the biggest new ip´s in Japan this gen, otherwise thridparties has mostly had big hits with followups to previous hits. Level 5 has hit the jackpot in Japan this gen, first with the Professor Layton series and now Inazuma Eleven. Next year we have the wonderful looking Ni No Kani- The Another World, the collaboration with Studio Ghibli and another likely big seller. Level 5 deserves this.