Which 3rd party company is the big winner this gen?

[The Ghost of RubangB]

RageBot said:

The Ghost of RubangB said:
Activision.

Not for Guitar Hero or Call of Duty or any of that noise.

But for the Blizzard merger alone. They got WoW and StarCraft. They won the universe, and killed a piece of my soul.

In fact, if asked the opposite question, who was the biggest loser this gen... I'd say Blizzard, for the Activision merger alone.

The "merge" didn't work that way.

Activision and Blizzard are still seperate companies, that are (mainly) managed differently, but are both owned by Vivendi.

True.  Vivendi is still the parent company of Blizzard, but now the CEO is Bobby Kotick.  ::shivers::