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Halo 3.

If there is one thing Microsoft is good at, it is hype. Halo 3 was hyped extremely well. Honestly, Nintendo isn't doing all that good of a job hyping SSB:B -- they've got a website up (that's a no-brainer) but I haven't seen any ads or anything hyping it otherwise which would reach the mainstream. No tie-ins with retail people, no push for preorders, nothing.