Not true?
http://www.sportsbusinessdaily.com/article/108393
Who's out of touch? This is not an obscure fact!
I have no problem with the Wii targeting kids more than the other consoles. However this is not boxart designed to appeal specifically to kids. The real difference is that they shows context clearly, the backgrounds say "this is a golf game", "this is a football game". In other words they're making sure that someone who doesn't immediately recognise that FIFA = soccer and Tiger Woods = golf isn't going to overlook the game. Perhaps they have market research that shows Wii games more likely to be bought as gifts, or perhaps they want to be able to appeal to a broader demographic than they have in general, including people who may not have enough of an interest to associate Tiger Woods with golf upon a glance.
I suspect that the overlap for the traditional golf demographic and the HD consoles is not very large, and they would have sold to the younger side of that demographic. The older side are the ones who are unlikely to have bought a HD console, but might play a Wii game of golf as it's much closer to actual golf. In other words they may not be the usual buyers of the brand. Which should you use to appeal to someone like this?
A game I'm developing with some friends:
www.xnagg.com/zombieasteroids/publish.htm
It is largely a technical exercise but feedback is appreciated.







