| Demotruk said: Not any more than anyone else. Straightforward is always the best way to go with marketing. Both arts are straightforward, one is doing it showing context, the other using style. Neither takes a 'round about' way to convey a message (the opposite of straightforward), rather they show a slightly different message. Seriously, if it's to get kids to buy it, why is it also done with Tiger Woods? Golf is a game that mostly appeals to (relatively wealthy) middle aged men, not kids. It doesn't make much sense to market Tiger Woods on Wii towards children. |
Not true. The best advertisement sells emotions not the product itself. Like I said before, look at the sports covers on the 360. Each one conveys a specific emotion: Grace, intensity, and persistance.
Tiger Woods is highly respected among kids, and golf is very much a youth sport now as well.
http://www.amazon.com/Tiger-Woods-Biography-Libby-Hughes/dp/1585710032
and look at the kids choice awards:
http://www.nick.com/kids-choice-awards/tiger-woods-bio.jhtml
- 2008, Nominated for Favorite Male Athlete
- 2007, Nominated for Favorite Male Athlete
- 2004, Nominated for Favorite Male Athlete
- 1999, Nominated for Favorite Male Athlete
- 1998, Nominated for Favorite Male Athlete
I'm not sure where to go with this. On one hand, you write intelligently, but on the other hand it seems like you're out of touch. However, I refuse to believe the latter and I think that you are deliberately turning a blind eye in order to pursue some other motive.
If you are trying to pursue the conclusion that I'm trolling the wii by saying it's childish, then put yourself at ease. I am not.
In any case, the argument could be made that those covers are simply trying to more accurately portray the quality of the game itself, which, according to EA, "is better suited to the demographic", which according to nielsen, is "made up mostly by boys 6-11 and women 27-34".
