Not any more than anyone else. Straightforward is always the best way to go with marketing. Both arts are straightforward, one is doing it showing context, the other using style. Neither takes a 'round about' way to convey a message (the opposite of straightforward), rather they show a slightly different message.
Seriously, if it's to get kids to buy it, why is it also done with Tiger Woods? Golf is a game that mostly appeals to (relatively wealthy) middle aged men, not kids. It doesn't make much sense to market Tiger Woods on Wii towards children.
A game I'm developing with some friends:
www.xnagg.com/zombieasteroids/publish.htm
It is largely a technical exercise but feedback is appreciated.







