theprof00 on 22 November 2009
| Demotruk said: I am using it to mean not complex, not busy. A simpler boxart has the least going on, as such something like http://cache.kotaku.com/assets/resources/2007/02/ff12rwboxart.jpg is very simple. The way in which the Wii arts are "clear" is that they show context. The 360 versions are stylistic, and portray what you said above in their style. Those messages appeal to young males particularly. Showing context isn't particularly targeting children, on the other hand. A kid doesn't need context to know that FIFA = Football any more than anyone else, probably less so than the average customer. EA have decided to show context (essentially reinforcing the point that this is a football game), maybe to attract more people who buy gifts for others or to attract buyers who wouldn't normally buy FIFA. |
You are talking about minimalism, not simplicity. Minimal art has less going on. That FF picture is minimalist.
But yes, I already said that we should wordfilter my use of "simple" to "clear" or "straightforward".
And yes, kids like straightforward things.
Plus: What is the point of making the characters less detailed and smooth (ie no veins, bulging muscles)? I am pretty sure the boxart is to get kids interested, not to tell parents what the game is, although I'm sure part of it is to do that as well. The art style targets kids and the context targets those who might only have a passing understanding of what it is.
