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mibuokami said:

Naughty is not subsidized by Sony, they are a first party in house development house that get their entire funding from Sony. They do not worry about publishing and a large part of media advertising is out of their hand.

Ack, right, I mistook them for Insomniac. My bad! I stand by the rest of my post, though.

richardhutnik said:

That is business.  You can't just do a game, and make it real good, and just release it without marketing. The game gets lost in the shuffle if you do that.

Marvelous begs to differ!