Sounds awesome woopah!
I would try to get some surveys out, find out who your target audience is and what they like. This could help you figure out how much time to spend on retro vs. new games for example.
And as Xelloss said, cover the community. Follow what happens. If there are LAN events at the university, make an announcement for all the viewers.
As for the opening, I have no idea
Though you should get yourself some catchy theme music.







