Alterego-X on 18 November 2009
They were always competiting with each other, as in the traditional meaning of the word, "fighting with each other".
What Iwata was talking about, is the blue ocean strategy. That is not about finding a new industry, a new market, and living in peace with the old market, but finding different VALUES instead of competiting OVER THE SAME VALUES.
An asymmetrical battle. It is still a battle, but not based on being better than the other one. It is being different than the other one, an destroying it this way.
